Expert Copywriting Services
for
Wellness & Integrative Health Brands
Cultivating Health and Wellness,
One Story at a Time.
Botanic Copy Studio
You didn’t choose holistic health because it was trendy — you chose it because it works.
Because true healing happens when we care for the whole person — mind, body, and spirit — with equal parts intention and intuition.
Great copywriting works the same way.
It blends strategy with empathy, and psychology with purpose — making real connections with the people who need you most.
At Botanic Copy Studio, I partner with wellness professionals, integrative practitioners, and purpose-driven brands to craft messaging that reflects your values and gets results.
With a deep understanding of both holistic wellness and conversion-focused copy, I’ll help you clarify your message, strengthen your brand voice, and build the kind of trust that leads to lasting growth.
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About
Let’s get acquainted. If you’re building a wellness brand with purpose, you’re in the right place. I’m Ashley Renée, the copywriter behind Botanic Copy Studio.
My role is to help your business thrive in the digital landscape with expert strategies — creating a lasting impact through the power of the written word.
Discover how my journey and expertise have led me here to support brands like yours. Together, we’ll craft a narrative that resonates with your growing business.
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Services
Effortlessly share your message without typing a word.
Let’s master your brand's tone of voice to reach your audience organically.A la carte services, ready-to-go packages, and custom solutions to nourish your brand’s unique marketing needs and goals.
Explore Botanic Copy Studio: blogs, emails, landing pages, product descriptions, and more — crafted to engage your audience and elevate your brand.
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Portfolio
Take a peek — Discover branded storytelling, strategically formatted for an SEO-conscious flow that showcases the potential for you and your business.
Each piece is thoughtfully crafted to engage, build trust, and connect with your target audience — helping those who need you, find you.
Tap below to view my portfolio of brand-building copy, designed to support your growth. Discover how on-brand writing can elevate your presence & turn curious visitors into loyal clients.
You Had a Vision. Now You're Living It.
What started as a passion for helping others has blossomed into something real — Your own wellness business.
Like a seed growing into something vibrant, you built it to heal, guide, and inspire.
And it’s working.
But growth comes with a price: your time, energy, and sometimes even your peace of mind.
The truth?
Running any business today means wearing every hat — practitioner, marketer, content creator, strategist.
And in a booming health and wellness space, standing out isn’t optional.
You’ve made it this far with heart and hustle, but now you're feeling stretched thin.
You shouldn’t have to sacrifice rest or clarity to keep up with your content.
Your message matters.
So is the way it’s delivered.
Now, you need done-for-you copywriting that speaks directly to the people you’re meant to help.
A website that feels aligned.
Emails that land in your subscribers' primary inbox and deliver results.
A content strategy that supports your business and your bandwidth.
Words that build trust, spark connection, and guide your audience to take the next step.
Whether you’re launching a yoga studio, an integrative clinic, a wellness product line, or something uniquely yours, I’m here to help you amplify your voice with strategy, clarity, and care.
Let’s bring your vision to life — so you can focus on living yours.
“Marketing is no longer about the stuff that you make,
but about the stories you tell.”
– SETH GODIN
Here’s What Happens When You Have the Right Copywriter in Your Corner…
You don’t have to do it all yourself anymore.
When you have a trusted copywriter on your team — someone who gets the heartbeat of your brand… You’re free to focus on what you do best: creating transformation for your clients.
No More Staring at Blank Screens or Missing Out on What Matters Most to You.
Instead, you open your laptop to find:
Strategic content, ready to go
Captions that sound like you
Blog posts that bring value and visibility
Emails your audience looks forward to
Messaging that feels aligned — and works
Your Brand Voice? Consistent across every touchpoint
Your Content? Thoughtful, SEO-conscious, and on time
Your Business? Moving forward — without the burnout
And because I work exclusively with wellness-focused brands, I know how important it is that your messaging reflects not just strategy, but also your values.
From holistic healing to sustainability, mental wellness to animal advocacy —
B.C. Studio crafts content that reflects your values with purpose & intention.
Amanda Devon
" Ashley was so knowledgeable and patient when it came to designing my website! My business was growing, and I wanted to take it to the next level, but didn't know where to start. She created a website that fully represents who I am and what my business stands for. I constantly get compliments on how beautiful and well-done my website is and I know I can thank her for the influx of business! Looking forward to working with her again for a revamp in the future! "
Turning Your Story into Strategy.
When your copy reflects your heart and purpose, people don’t just read it — they feel it.
And that’s what inspires action.
At Botanic Copy Studio, I combine thoughtful storytelling with proven strategy — so your message not only sounds beautifully on-brand, but drives results.
Need a website or content refresh, sales page, welcome sequence, or an SEO boost?
I’m Here to Help You:
Clarify Your Message so the right people find you — and feel seen
Boost Your Online Presence with SEO strategies and informed, brand-aligned content
Build Trust with consistency and messaging that reflects your values
Turn Browsers into Buyers with clear, actionable copy that gently guides your audience
Great copy isn’t just about selling — it’s about connecting, educating, and supporting the people you’re here to serve.
… It’s time your story works as hard as you do.
Let’s Connect and See If We’re a Good Fit — Book Your Free Discovery Call.
I’m Ashley Renée,
Founder of Botanic Copy Studio — and a writer on a mission to support a healthier, more conscious future, one word at a time.
My path wasn’t linear. It started with a Business Administration degree, where studies in marketing and psychology deepened my interest in what drives people. Over the next 15 years, I worked across retail, hospitality, and events, sharpening my skills in trust-based sales, consumer insights, and relationship-building.
Eventually, that path led me to digital marketing.
In 2022, I dove into the craft of writing for impact — studying everything from SEO and storytelling to strategy and brand voice.
Copywriting for holistic health offered the clarity and purpose I’d been looking for — a natural extension of both my experience and interests.
Wellness isn’t a trend I choose to write about —
It’s My Lifestyle.
Since completing my 200-hour yoga teacher training in 2018 and becoming Reiki II attuned, I’ve continued exploring preventative health through nutrition, mindfulness, plant medicine, and self-development practices.
Now, I get to bring this lived experience into my work — helping wellness practitioners, product makers, and mission-driven brands connect with the people who need them most.
Whether you’re supporting people, pets, or the planet, I’m here to help you clarify your message, elevate your presence, and build lasting trust with your audience.
My Mission?
To help conscious consumers find the businesses that share their values — sustainability, wellbeing, and living in alignment.
Together, we’ll amplify your voice, increase your visibility, and help your impact grow.
Namaste,
Ashley Renée
A Partnership Rooted In Purpose.
Done-For-You Packages
Digital Harmony
Website Design + Copywriting
A complete online presence that reflects your mission and sophistication —connecting you with your audience.
Perfect for wellness professionals ready for a refreshed, strategic web design and upgraded brand messaging that feels aligned.
Starting At: $4,800
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Brand Vision Call + Questionnaire
To align your website with your voice, goals, and audienceCustom Squarespace Web Design
Brand-aligned Squarespace web design with layout strategy tailored to your goals and audience journeyWebsite Copywriting (up to 4 pages)
Strategic, SEO-informed copy for Home, About, Services, and ContactBasic SEO Setup
Includes keyword headers, meta titles + descriptions, and alt text2 Rounds of Revisions
Time built in for thoughtful edits and refinements7 Days Post-Launch Support
Light support for any last tweaks or questions after launch
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Lead magnet strategy or landing page copy
1 additional SEO blog post
Copy for 404 page, Thank You page, or email opt-in
Favicon for web polish
Sustainable SEO
SEO Strategy + Blog Content
Boost your visibility and establish brand authority in the wellness space. Rank higher in Google and be discovered.
Ideal for brands ready to increase organic reach and connect with a wider audience. Helping your brand get discovered by the people who need it most.
Starting At: $2,300
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SEO audit of existing site
Customized checklist of recommended improvements
Competitor analysis of your top 2 competitors
Backlink strategy for up to 5 key pages
Keyword strategy for up to 5 focus areas
4 SEO-optimized blog posts (up to 800 words each)
Meta descriptions + image alt tags
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Content calendar
Optimized homepage copy
Backlink outreach emails
Holistic Reach
Email Marketing + Social Media Strategy
Nurture leads & build relationships with consistent, on-brand messaging through two of your most powerful channels.
Perfect for brands that want consistent, cohesive content across platforms. Stay top-of-mind, build trust, and watch your community grow.
Starting At: $1,600
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Welcome or nurture email sequence (up to 5 emails)
8 custom social media posts (caption writing + light hashtag strategy)
Strategic content calendar overview
1 round of revisions per email/post
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Optional image alt text for accessibility
Optional add-on: 1 lead magnet or opt-in page copy
All packages are customizable to fit your brand’s unique needs.
Monthly retainers are also available for ongoing support.
À La Carte Services
All Services Include Strategy for SEO, 1 Round of Free Edits, and Brand Voice Alignment.
Portfolio
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Blog
An example of value-driven blog content designed to inform, engage, and reflect your brand’s unique voice.
This piece was crafted to resonate with the client’s audience while fostering trust and connection.
It also aligns with their long-term business goals, supporting both visibility and growth.
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Digital Harmony
This project from my Digital Harmony Package showcases a full website design and copy bundle —
Where clean, user-friendly design meets intentional, conversion-driven messaging.
It highlights how I weave together aesthetics, strategy, and brand voice to create a cohesive online presence.
The Process
Connect
Discovery & Proposal
This is where we get to know each other. We’ll talk about your goals, audience, and vision for your brand. You’ll leave with a clear sense of what working together looks like.
What To Expect:
❀ Free 30-minute discovery call
❀ Project goals, scope, and timeline discussion
❀ Personalized proposal and quote based on your needs
❀ Follow-up call or email for questions
Create
Onboarding & Content Creation
Once we’re aligned, we’ll sign the contract and dive into the heart of your brand and begin building content that’s aligned, intentional, and conversion-ready.
What To Expect:
❀ Signed contract & 50% deposit to reserve your deadline date
❀ Brand Discovery Questionnaire
❀ Optional Brand Voice Call — ~45 minutes
❀ Drafting begins based on outlined deliverables
❀ Regular check-ins during projects
Cultivate
Edits & Delivery
Now, we make sure everything feels just right. You’ll get the chance to review, request revisions, and walk away with polished, ready-to-use copy.
What To Expect:
❀ 1 round of edits — fees may apply for additional rounds
❀ Final proofread and payment
❀ All copywriting will be delivered in Google Docs
❀ Optional SOPs (Step-by-step admin instructions for new websites)
❀ Continued support for 30 days post-delivery (for questions or tweaks)
FAQs
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Turnaround time depends on the project. For web design and copy, it may take up to 2 months, while a blog sequence could take a couple of weeks. Since I work with multiple clients, these estimates may vary based on workload, but I’ll always communicate a timeline up front.
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While Google’s algorithm is constantly changing, I stay on top of trends and updates to optimize your content. My goal is aligned with yours—to achieve the best possible ranking for your business.
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Yes, I can upload your copy directly to the backend of your website. This service is available for an additional fee of $150, ensuring your content is seamlessly integrated and formatted for a polished, professional look.
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I take confidentiality very seriously and ensure that any sensitive company information or strategies remain private and are never shared with third parties. While I reserve the right to showcase pieces of work in my portfolio, this is outlined in the contract and can be discussed if needed.
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Yes, I provide a contract to outline the scope of work and expectations, with flexibility to adjust certain terms if needed. I require a 50% deposit to secure your deadline, with the remaining balance due upon project completion. Payment plans, especially for retainer projects, can be discussed during contract negotiation.