Strategic Digital Ecosystems for Wellness Brands
Copy, SEO & Web Systems Designed to Work Together
Cultivating Wellness Brands
Through Story, Strategy & Systems
You didn’t choose holistic health because it was trendy —
you chose it because it works.
Because true healing happens when we care for the whole person —
mind, body, and spirit — with equal parts intention & intuition.
Thoughtful digital brands are built the same way.
They blend strategy with empathy, and psychology with purpose — creating clear, connected experiences for the people who need you most.
At Botanic Copy Studio, I partner with wellness professionals, integrative practitioners, and purpose-driven brands to design digital brand ecosystems — aligning copy, SEO, and web strategy so your message works together, not in pieces.
With a deep understanding of holistic wellness and conversion-focused strategy, I help you clarify your message, strengthen your brand voice, and build the kind of trust that supports lasting, sustainable growth.
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About
Let’s get acquainted. If you’re building a wellness brand with purpose, you’re in the right place. I’m Ashley Renée, the strategist and designer behind Botanic Copy Studio.
I help wellness and integrative health brands thrive in the digital landscape by designing thoughtful brand ecosystems — aligning copy, SEO, and web strategy so your message works together, not in pieces.
Rooted in holistic wellness and conversion-focused strategy, I help you clarify your message, strengthen your brand voice, and build trust that supports sustainable growth.
Learn more about my journey and how I support purpose-driven brands like yours.
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Services
Effortlessly share your message — with clarity, cohesion, and purpose. Together, we’ll refine your brand’s tone of voice and design connected digital systems that help you reach the right audience organically.
Choose from à la carte services, ready-to-go packages, or custom solutions — each thoughtfully designed to nourish your brand’s unique goals and growth.
Explore Botanic Copy Studio offerings: strategic copy, SEO, web design, and content systems — from blogs and emails to landing pages and product descriptions —
all crafted to engage your audience and elevate your brand.
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Portfolio
Take a peek — explore branded storytelling thoughtfully structured for an SEO-conscious, strategic flow.
Each piece is crafted to engage, build trust, and connect with the right audience — helping those who need you most, find you.
From blogs and emails to landing pages and product descriptions, every project reflects a holistic approach so your brand communicates clearly and consistently.
Tap below to view my portfolio of brand-building work, designed to support clarity, cohesion, and sustainable growth. See how intentional messaging can elevate your presence and turn visitors into loyal clients.
Your Vision is Coming to Life
Now Let’s Create the System to Sustain It.
What started as a passion for helping others has blossomed into something real — your own wellness business.
Like a seed growing into something vibrant, you built it to heal, guide, and inspire. And it’s working.
Growth shouldn’t cost you your peace.
Running a business today means wearing every hat — practitioner, marketer, content creator, strategist — all at once.
In a booming wellness space, standing out isn’t optional. You’ve made it this far with heart and hustle, but now you’re feeling stretched thin.
You shouldn’t have to sacrifice rest or clarity to keep up with your content.
Your message matters — so does the way it’s delivered.
* Cue digital ecosystem *
I help wellness brands align every part of their digital presence — copy, website, emails, and content strategy — so your message works together, not in pieces. Words that build trust, spark connection, and guide your audience to take the next step.
Whether you’re launching a yoga studio, an integrative clinic, a wellness product line, or something uniquely yours, I’m here to help you amplify your voice with strategy, clarity, and care.
Let’s Bring Your Vision to Life — So You Can Focus on Living Yours.
“In nature, nothing exists alone.”
— Rachel Carson
What Happens When Your
Brand Works as an Ecosystem?
The benefits…
Just like nature, you don’t have to do it all yourself.
When you work with a strategist who understands the heartbeat of your wellness brand — someone who sees how copy, web, emails, and content strategy fit together — you’re free to focus on what you do best: creating transformation for your clients.
✓ Support That Frees Your Focus
When your brand is designed as an ecosystem, nothing lives in isolation.
Instead of disconnected content, you get:
Messaging that flows seamlessly across platforms
Content that builds on itself — not from scratch every time
Clear direction for what to say, where, and why
Fewer decisions, less friction, more momentum
✓ Strategy Rooted in Your Values
A true ecosystem honors what matters — not just what converts.
Your messaging is designed to:
Align with holistic, values-driven work
Support sustainability, care, and integrity
Educate without overwhelming
Invite connection instead of forcing urgency
✓ Consistency That Builds Trust
In a healthy ecosystem, repetition builds strength — not noise.
Your brand develops:
A recognizable voice across every touchpoint
SEO-friendly content that supports long-term visibility
Trust that deepens with every interaction
Messaging that reinforces itself instead of competing for attention
✓ A Seamless Brand Experience
When everything is connected, your audience feels it.
Your brand experience becomes:
Clear, intentional, and easy to navigate
Guided — not pushy or confusing
Supportive at every stage of the client journey
Designed to grow with your business over time
Amanda Devon
" Ashley was so knowledgeable and patient when it came to designing my website! My business was growing, and I wanted to take it to the next level, but didn't know where to start. She created a website that fully represents who I am and what my business stands for. I constantly get compliments on how beautiful and well-done my website is and I know I can thank her for the influx of business! Looking forward to working with her again for a revamp in the future! "
Turning Your Story into Strategy.
When your brand’s messaging reflects your heart and purpose, people don’t just read it — they feel it.
And that connection inspires action.
At Botanic Copy Studio, I combine thoughtful storytelling with strategic systems thinking — so your message not only sounds beautifully on-brand, but works seamlessly across your website, emails, and content platforms to drive results.
Whether you need a website or content refresh, a sales page, a welcome sequence, or an SEO boost, every piece is designed to fit into your brand ecosystem and support your business goals.
How Your Ecosystem Comes Together:
Clarify Your Message so the right people find you — and feel seen
Boost Your Online Presence with SEO strategies and content that aligns with your brand voice
Build Trust through consistency and messaging that reflects your values
Turn Browsers into Buyers with clear, actionable copy that guides your audience effortlessly
Great messaging isn’t just about selling — it’s about connecting, educating, and supporting the people you serve.
… It’s time your story works as hard as you do.
Get Started to Align Your Message, Systems & Growth.
I’m Ashley Renée,
Strategist, Writer & Wellness Advocate
Helping Brands Thrive with Story + Systems.
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My path wasn’t linear. It started with a Business Administration degree, where studies in marketing and psychology deepened my interest in what drives people.
Over the next 15 years, I worked across retail, hospitality, and events, sharpening my skills in trust-based sales, consumer insights, and relationship-building.
Eventually, that path led me to digital marketing. In 2022, I dove into the craft of writing for impact — studying everything from SEO and storytelling to strategy and brand voice.
Copywriting for holistic health offered the clarity and purpose I’d been looking for —
a natural extension of both my experience and interests.
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Wellness isn’t a trend I write about — it’s my lifestyle.
Since completing my 200-hour yoga teacher training in 2018 and becoming Reiki II attuned, I’ve continued exploring preventative health through nutrition, mindfulness, plant medicine, and self-development practices.
Bringing this lived experience into my work allows me to help wellness practitioners, product makers, and mission-driven brands connect with the people who need them most. -
At Botanic Copy Studio, I help wellness brands thrive in the digital landscape by aligning copy, SEO, web design, and content strategy — creating cohesive systems that work together, not in pieces.
Whether it’s a website, emails, blog posts, or a full content strategy, my work blends strategy with empathy, and psychology with purpose, helping your brand connect deeply with your audience and build lasting trust. -
My mission is to help conscious consumers find the businesses that share their values — sustainability, wellbeing, and living in alignment.
Together, we’ll amplify your voice, increase visibility, and help your impact grow —all while staying true to your purpose and brand story.
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In the beginning of 2026, I begun a journey into computer science to deepen my understanding of technology and digital systems. Even as a beginner, this helps me bring more structure, efficiency, and strategy into the work I do for my clients.
Strategic Support for Wellness Brands Ready to Grow
Brand-Aligned Systems
Customizable packages designed to grow your brand ecosystem, with optional ongoing support.
Digital Foundations
Website Strategy, Design & Messaging
The root of your digital landscape — a website and messaging system designed to reflect your mission, connect with your audience, and lay the foundation for everything else in your brand ecosystem.
Perfect for wellness professionals ready to refresh & clarify their message and create a strong, aligned online presence.
Starting At: $4,800
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Brand Vision Call + Questionnaire
Align your website with your voice, audience, and goals.Strategic Web Design
Custom layouts that guide your visitors through your story, purposefully structured for conversion.Website Copywriting (up to 4 pages)
SEO-informed, strategic copy for Home, About, Services, and Contact pages.Foundational SEO
Includes keyword headers, meta titles + descriptions, and alt text.2 Rounds of Revisions
Time built in for thoughtful edits and alignment.7 Days Post-Launch Support
Light support for last tweaks and questions.
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Growth & Visibility
SEO Strategy + Authority-Building Content
This is the growth layer of your ecosystem — systems and strategies that help your brand be discovered, trusted, and experienced consistently.
Perfect for wellness brands looking for long-term visibility and authority in their niche through the use of blogs and strengthening and updating SEO.
Starting At: $2,300
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SEO Audit
Review your site and content to identify strengths and opportunities for growth.Keyword & Content Architecture
Target up to 5 focus areas to ensure your messaging reaches the right audience.Competitor Landscape Analysis
Insights from your top 2 competitors to reveal opportunities to outrank them.Backlink Strategy
Build authority for up to 5 key pages.SEO-Optimized Blog Posts
4 posts (up to 1,200 words each) crafted to educate, engage, and attract the right audience.Metadata & Image Optimization
Improve accessibility and click-through rates with alt tags and meta descriptions.
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Content calendar
Optimized homepage copy
Backlink outreach emails
Nurture & Connection
Email & Content Systems
This is the relational layer — designed to build trust, deepen connections, and nurture your audience through consistent, aligned messaging.
Perfect for brands ready to strengthen relationships and grow their community organically by refreshing their email strategy.
Starting At: $1,600
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Welcome or Nurture Email Sequence
8 emails that feel authentic, valuable, and aligned with your brand voice.Social Content
8 custom captions with light hashtag strategy, tailored for engagement and consistency.Strategic Content Flow Overview
Map of how emails, social, and messaging work together for cohesive brand communication.1 Round of Revisions
Ensures messaging stays aligned with your voice and strategy.
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Optional image alt text for accessibility
Optional add-on: 1 lead magnet or opt-in page copy
The Botanic Ecosystem
Foundations + Visibility + Connection — working in harmony.
This is for wellness brands who are done piecing things together and ready for a fully integrated digital ecosystem —
where your website, SEO, email, and content work together to attract, nurture, and convert the right people.
Instead of disconnected deliverables, this package creates a living system that supports your business long after launch.
*Final pricing may vary based on scope, page count, or additional content needs. *
Starting At: $8,500
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1. Ecosystem Foundations
Your brand’s central hub
Brand Vision Call + Ecosystem Mapping
Custom Squarespace Website Design (up to 6 pages)
Strategic Website Copywriting (Home, About, Services, Contact + 2 additional pages)
User journey + messaging flow strategy
Basic SEO setup (headers, meta titles/descriptions, alt text)
2. Sustainable Visibility
Helping the right people find you
Full-site SEO audit & keyword strategy
SEO optimization for up to 5 core pages
4 SEO-optimized blog posts (up to 800 words each)
Competitor landscape insights
Internal linking strategy to support long-term growth
3. Nurture & Connection
Turning interest into trust — and trust into action
Welcome or nurture email sequence (up to 5 emails)
Strategic CTA mapping across website + email
8 custom social media captions aligned with blog + email themes
Light hashtag strategy + platform optimization guidance
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✔ A website that reflects your values and converts
✔ Messaging that’s consistent across every touchpoint
✔ Content that supports visibility, trust, and growth
✔ A system that works together — not one you have to manage piece by piece
✔ Clarity, confidence, and a brand ecosystem built to last -
This package is ideal if you:
Want everything working together from day one
Are launching or re-launching your wellness brand
Feel overwhelmed managing content across platforms
Are ready to invest in sustainable, aligned growth
This Offer May Not Be the Right Fit If…
You’re looking for one-off copy without a bigger strategy
You prefer quick fixes over long-term, sustainable growth
You’re not ready to invest in your brand as an integrated system
You want to DIY most of your content and strategy right now
You’re seeking purely transactional support rather than collaboration
And that’s okay — there are other ways to work together.
Designed for brands who want everything working together — from first click to long-term relationship.
Each package can be tailored to fit your brand’s unique digital landscape.
Monthly retainers are also available for ongoing support and growth.
Essential Brand Support
Your Brand, Your Way.
Each service includes brand-aligned strategy and guidance, plus one round of edits.
Portfolio
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A Blog Sample
An example of value-driven blog content designed to inform, engage, and reflect your brand’s unique voice.
This piece was crafted to resonate with the client’s audience while fostering trust and connection.
It also aligns with their long-term business goals, supporting both visibility and growth.
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The Botanic Ecosystem
This project showcases my signature Botanic Ecosystem Package — a full website design, copy and growth bundle.
Where clean, user-friendly design meets intentional, conversion-driven strategy and messaging.
It highlights how I weave together aesthetics, strategy, and brand voice to create a cohesive online presence.
“You can’t understand a system by breaking it apart.”
— Russell Ackoff
What to Look for When Choosing a
Copywriter for Your Wellness Brand
Before we begin, here’s what matters.
When you’re building a brand rooted in care, trust, and long-term growth,
the way your messaging is created matters just as much as the words themselves.
That’s why my process is designed around:
✓ Industry fluency in holistic health and wellness
✓ Deep alignment with your values and voice
✓ Systems thinking — so no piece exists in isolation
✓ SEO-aware structure that supports visibility without compromising integrity
✓ Cultural and energetic fit, so your message still feels like you
From there, we move through the work in three grounded phases:
Connect
Discovery & Proposal
This is where we get to know each other. We’ll talk about your goals, audience, and vision for your brand. You’ll leave with a clear sense of what’s next.
What To Expect:
❀ Free 30-minute discovery call
❀ Project goals, scope, and timeline discussion
❀ Personalized proposal and quote based on your needs
❀ Follow-up call or email for questions
Create
Onboarding & Content Creation
Once we’re aligned, we’ll sign the contract and dive into the heart of your brand and begin building content that’s aligned, intentional, and conversion-ready.
What To Expect:
❀ Signed contract & 50% deposit to reserve your deadline date
❀ Brand Discovery Questionnaire
❀ Optional Brand Voice Call — ~45 minutes
❀ Drafting begins based on outlined deliverables
❀ Regular check-ins during projects
Cultivate
Edits & Delivery
Now, we make sure everything feels just right. You’ll get the chance to review, request revisions, and walk away with polished, ready-to-use copy.
What To Expect:
❀ 1 round of edits — fees may apply for additional rounds
❀ Final proofread and payment
❀ All copywriting will be delivered in Google Docs
❀ Optional SOPs (Step-by-step admin instructions for new websites)
❀ Continued support for 30 days post-delivery (for questions or tweaks)
Let’s Build Something That Works Together
FAQs
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Turnaround time depends on the project. For web design and copy, it may take up to 2 months, while a blog sequence could take a couple of weeks. Since I work with multiple clients, these estimates may vary based on workload, but I’ll always communicate a timeline up front.
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While Google’s algorithm is constantly changing, I stay on top of trends and updates to optimize your content. My goal is aligned with yours—to achieve the best possible ranking for your business.
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Yes, I can upload your copy directly to the backend of your website. This service is available for an additional fee of $150, ensuring your content is seamlessly integrated and formatted for a polished, professional look.
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I take confidentiality very seriously and ensure that any sensitive company information or strategies remain private and are never shared with third parties. While I reserve the right to showcase pieces of work in my portfolio, this is outlined in the contract and can be discussed if needed.
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Yes, I provide a contract to outline the scope of work and expectations, with flexibility to adjust certain terms if needed. I require a 50% deposit to secure your deadline, with the remaining balance due upon project completion. Payment plans, especially for retainer projects, can be discussed during contract negotiation.
“Wellness is not a destination, it’s a journey.”
Botanic Copy Studio LLC